New Media Exploration: JibJab: This Site is Too Much Fun!

http://www.jibjab.com/view/3TPgn8VOhRVTbfr0YrlM

www.jibjab.com is a digital media company which produces comical animated ecards.  The user can personalize the ecards by uploading their own head shots into readymade animations or static images. The cards and animations can then be downloaded, emailed or uploaded to Facebook, Twitter etc.

A generous amount of material is available free on JibJab but to access all of the animations you have to be a member and pay $1 per month, (1yr minimum).

Jib Jab was founded 1999 in Brooklyn, by brothers Greg and Evan Spiridellis. JibJab began by producing high quality ecards for other web-based businesses.

Staying Current

The JibJab story is one of an evolving business changing with the times, the product developing in response to the now. By understanding and reacting to current social media trends and technologies JibJab found a way to take their animations and make them into a business that people would pay for.

Building on Success

The business enjoyed national media attention after a highly successful video went viral in 2004:

http://www.jibjab.com/originals/this_land

The video, a parody featuring Bush and Kerry was tremendously successful.

During the previous election in 2000 JibJab had already achieved notoriety with a different viral video:

http://www.jibjab.com/originals/capitol_ill

However, the success of the second video dwarfed the first.

During the ensuing popularity the company was offered and accepted financial assistance from investors and has now grown to a team of about thirty with a multi-million dollar annual return.

If you want to know more about JibJab  please visit:

http://blog.jibjab.com/history/