http://www.mercedes-amg.com/slsgt3/

Mercedes AMG SLS GT3

This site has a W-O-W factor that checks all the boxes. The artistic design, easy to use navigation system and presentation of product is outstanding. When you first open the site there is a short video of the exciting Mercedes-AMG SLS GT3 on a race track. If you can’t feel the wind blowing through your hair when you are looking at this site then you should check your pulse to see if you’re still alive. Even the pre-loader is exciting to watch. Once you’re on the home page the car is within ¾ of the image of the steering wheel as if it were tucked into a cave, with the navigation menu nestled between the 1 and 3 o’clock position. There is a secondary animation that tickles your subliminal bone that trails the steering wheel to hypnotize you without your consent. Beyond the wheel are corresponding enlarged graphics in alpha levels of about 25 percent. When you navigate to the design feature the Navigational Menu transforms into a portal, or should I say porthole, and as each image comes into view, it is a short animated video with the theme of the image in the background in a lower alpha level. In the lower portion of the portal is the photo gallery with arrows for seamless navigation. My favorite feature is the photo gallery. It returns to the original home image but with an additional feature of a photo gallery in an arc shape that appears on the rollover of the mouse within the steering wheel. Text for the original menu is featured in the corresponding image enlarged in the background in a lower alpha level

The Mercedes-Benz SLS AMG is developed by the Mercedes’ AMG in-house division together with the contractor in charge of the company’s touring-car road-racing program HWA. This dynamic web site is a direct reflection of an exquisitely design automobile matching the product in design and function. After viewing the site I had the must see - must have impulse that the designer wanted from the user.

-jv