Dont Click It - New Interface Experiment

DONTCLICK.IT : Institute for Interactive Research

I found this site DONTCLICK.IT and the name really gives away the whole concept of the site. Basically they have created an informational and innovative flash site that is navigated and browsed solely by mouse movements, removing The Click. The intention of the site is a sort of research project on the importance of The Click and exploring new ways of thinking and interacting with the web.The questions they present are: "How important is the mouse click to navigation?"(especially because this what we accustomed to), "What are the benifits and the detriments to removing clicks?"

Shortly into your browsing a pop-up window will appear asking you whether or not you miss The Click in the interface. The site records the statistics to find out how well his experiment is being perceived. At this point in the interface was when I had my first OOPS and I clicked when trying to answer the inquiry. Another pop-up appeared asking me whether or not my click was

accidental or intentional--another statistic that is monitored. Statistics can be found in UNDERSTAND, THE STATISTICS. About 60% of the people visiting the site clicked and 40% of those people intentionally needlessly clicked. About twice as many people said that they do NOT miss clicking as opposed to those who said that they did miss clicking.

Under the LEARN section you can learn some things about the history of the computer, how you body interacts with what we do at the computer, and some information about commerce on the web.

Explore offers several things. The Button Lab displays a couple alternatives to the action of clicking. The Experiments includes several ideas about what can happen with just mousing around. Autopilot: Everytime someone visits this site their mouse movements are

recorded for the first 20seconds. Under Autopilot you can watch recordings of other visitors and how they interacted with the interface. The Mousecamp is a game where one can practice using mousemovement skills and be scored on how mouse savvy you are.

The last section of the site is Communicate. They have a cool little message board page where you can leave a quick comment and the read a few other recent comments. Communicate also includes some links to other sites and Flash sites the creators enjoyed, as well as Contact information and a couple downloadable screensavers.

They give you this challenge to DONT CLICK at all throughtout the website. It may seem like a simple challenge but it is actually quite difficult to break out of our norm and think about browsing in a different way. I thought the experience was an interesting thought and this site gives you a chance to be part of their experiment.

Remember DONTCLICK!

dontclick.it