Jal Social Block Art

JAL SOCIAL BLOCK ART

Jal Social Block Art was created for Japan Airlines new flight route service from Tokyo to Boston.  This site is a promotional site using games to get users to create blocks of art and share them on their social media sites.  Through the process of creating blocks of art users win "lottery tickets."  Users can then redeem their lottery tickets and possibly win free airline miles. Users will login using one of two social media accounts either twitter or facebook and can then post their "works of art" to their accounts.  Since there is a trend in simple games and posting user results to social media accounts I felt this was a very good marketing solution.  This marketing  solutions is a very inexpensive way to advertise as the users are your marketing tool, sharing your advertisement through word of mouth.