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Thursday, March 10, 2011

Your Majesty

Your Majesty  is a creative agency is based out of New York with offices in Stockholm and soon, in Sao Paulo, Brazil. Their goal is to work with forward thinking advertisement agencies and clients who want to engage their audience, strengthen their brand name and create great relationships. According to their web site, they are "Driven to inspire by design, technology, style, music and immersion - our aim is to form a constellation of creative components that infuse each other and ultimately serve our customers and our lives."  Their studio offers Creative Services, Branding and Identity, Technology and Video Production/Shoots.

They compare each individual working for the agency to a knight. It suggests they all started as sons or daughters of vassals, started training at a young age to soon become a page who in turn became a squire (the assistant to a knight). Eventually, that squire, with all of his/her knowledge in which the knight taught,would be knighted themselves and free to take part in lobster feasts, champagne baths, and to pray to interactive advertising all night in the office.

Your Majesty has a fair amount of clients. A few campaigns/sites stood out to me a little more than the others.

The first site I enjoyed was for Level Vodka, "a vodka for adventurous tongues and minds". This site is an interactive wonderland to more than 50 cocktail recipes using their liquor. What stood out to me was the 'Delicious Pairings' section of the site. Here you are able to view ten cocktail recipes and it suggests a delicious pairing like it's Yellow Spice Cocktail with a Yellow Tail Ceviche. You have the opportunity to either download or email the recipes, and it has a link to Absolut Vodka.

The Holiday Inn site was the first thing I was able to launch and I thought it was really interesting how they used the interactive approach to actually SHOW you the rooms and amenities rather than just letting you read about it with a tiny thumbnail image to decipher. You are able to view multiple rooms including the bathrooms and within each room lies a plus symbol that gives you little blurbs about Holiday Inn - what the stand for, what they have to offer, what's new and much more.

The Nikon site was fairly plain, but I really enjoyed the 3-D image of the camera that enabled you to really get a glimpse of it as if you were holding it in your hands. Someone would scope out that camera and maneuver it in their hands the same way it is done on the site. It also offers a wide variety of imagery to show off it's quality functions. You can view the aperture, ISO, lens, shutter speed and the color temp in which each image was taken for inspiration.

Your Majesty seems to be a really talented agency that is willing to push the limits for their clients in an energetic, appealing and effective way.

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