30 Days of Night
30daysofnight.com
I'm a huge movie fan, an I often look through some of the cool interactive websites which help promote some of the higher profile films. 30 Days of Night has one of the cooler websites I've seen in a while. The site is made entirely in Flash, and is designed to promote the movie by reflecting its overall feel.
30 Days of Night is a horror movie about vampires. It was released in October of 2007 and was directed by David Slade, and produced by Sam Raimi (Spiderman movies, The Evil Dead, Army of Darkness). The movie takes place in Alaska, in town called Barrow, which is the farthest north inhabited town on earth. Every winter, because of how far north the town is, it experiences 30 days of night. You never know where the vampires come from, but you know that they come to take advantage of the people in the town during the 30 days where they can walk freely without fear of the sun. The movie revolves around a small group of survivors who are trying to live out the 30 days and survive the vampires.
I loved this site mainly because of the awesome style used throughout. When I visit it I don't feel like I'm browsing a website, instead I'm traveling through the town of Barrow. The site is set up in a side scrolling fashion throughout the town. When you start it is still daytime, but you can see the sun slowly sinking into the horizon, creating an ominous feeling. The site uses creepy music to ass suspense. During the day their isn't much to do in town, except scroll through and wait for the sun to go down, and once it does, all hell breaks loose..
Once dark the town changes. There are far more things to click on and interact with. Usually when you click on one of the clickable areas you will get a scary flash of a vampire, or a short clip. Their's even a cool little shooter game integrated into the site. The site if first and foremost used as a promotional tool, and the section of links/about/buy/etc. are nicely and unobtrusively integrated into the site.
halo3.com/believe
I'm also a huge fan of videogames. Halo 3 is a game that everyone has heard of. I personally think its a little overrated, bringing nothing to fantastic and new to the table. Their site on the other hand is pretty sweet.
The idea of the site is that you are in the middle of a battle frozen in time. Or you could think of it as being an interactive snapshot of a battle. Either way, you are able to navigate through the battlefield and click on various aliens, people, weapons, etc, and find out more about them. The background music is mainly piano, and creates a very sad feeling of despair and hopelessness.
Once again, the site is supposed to get people amped up to buy the game. But it is also supposed to expand on the Halo universe.
With both of these sites, the designers used non-traditional interactive ways to suck the user in and make them want to see more.